Compiled above are a few screenshots of what is commonly found below an opt-in form.

Look familiar?

These people are desperately trying to let their site visitors know that if they hand over their email address, it would be safe.

It is amazing how commonplace this is when, in reality, it is meaningless. Simply promising is not enough. You need proof.

• Promising you can fulfill a job well is not enough, you need proof in your job history and references.
• Promising you can pay off a home loan is not enough, you need the proof of a job and good credit.
• Promising you are who you say you are is not enough when a cop pulls you over, you need the proof of your drivers license.

Our goal is to give webmasters and newsletter editors the chance to PROVE that their site and email list is free of spam. Instead of a hollow claim in a tiny, plain font, the visitor can click on the “I Don’t Spam” seal and be taken instantly to a status page that displays the data that can prove to them your list is free of spam.

A simple idea, don’t you think? If you agree, you can click here to add the “I Don’t Spam” seal to your website…don’t worry, it’s free.