The Spam Free seal increases your optin rate, you’ve heard that before, but what else can you do to nudge that email address capture rate up a notch or two?

1) Give Value
To potential subscribers to your list, their email address is one of the most valuable digital things they own. If you want them to hand that over, you’re going to have to provide something of real, obvious value. Just saying you offer “tips” or a “newsletter” is not enough. Give them something that they actually need and can use right then.

2) Be Honest
Tell them up front how often you will content them, what you’ll be emailing about, and how easy it is to unsubscribe. The more clear and honest you are, the less anxiety they will have about signing up.

3) Make it THE Option
One of the biggest mistakes a landing page can make is to give the visitor too many options. If the most valuable thing a visitor can do is to subscribe to your email list, make it the focus of your page with colors, layout, a popover, etc so that they know the best thing they can do before they leave is join your list.